New World City Tourism Summit to grow $6.3 billion sector

Lord Mayor Graham Quirk will bring together key Brisbane tourism players today to map out a plan to continue leveraging the city’s $6.3 billion tourism sector.

The summit follows recent record highs in visitor numbers and expenditure, with international and domestic holiday visitor numbers growing 11 per cent and 18.5 per cent respectively, year on year.

Cr Quirk said he announced the summit to maintain the momentum in Brisbane’s visitor economy that was kick-started by the G20 World Leaders Summit in 2014.

“Now is the time to identify the future tourism priorities for the city, and develop new ways to leverage growth in our international profile,” Cr Quirk said.

“We want to harness growth in our domestic and international visitor numbers and there are many exciting tourism and infrastructure projects coming on line over the next few years that offer us unprecedented opportunities.

“Now that our city has the hotel supply it needs to be able to accommodate visitors to Brisbane and with new direct airline routes, we can continue to attract major events.

“We also need to consider how Brisbane may package tourism opportunities to attract more visitors and new markets to our city.

“In the next few years, Queen’s Wharf Brisbane project, the revitalised Howard Smith Wharves precinct and the Brisbane Airport’s parallel runway will all be completed, which will offer fresh tourism opportunities for Brisbane.

“These developments working in collaboration with the tourism industry as a whole, including large and small operators alike, can potentially unlock a wealth of opportunities for us to grow business and jobs in the city.

“We want to encourage everyone in the tourism industry to work from the same page to maximise potential tourism growth for Brisbane.

The summit will bring together up to 150 tourism leaders, industry bodies, local hotel, tour and attraction operators, entrepreneurs and thought leaders.

It will feature presentations and discussions on packaging, product development, innovation, priorities for the industry and feature a keynote address by Tourism Australia Managing Director John O’Sullivan.